For the past few years, this multinational had been facing various challenges: top leadership changes, growth in international markets and a need for continued innovation in products and processes. They needed to cultivate change ambassadors from within to mobilize the culture and bring them into the next phase of their group. In partnership with the consulting firm Story Inc., I had the privilege of heading up a cultural change project that lasted over a year and half, starting with forming a select multi-disciplinary group of leaders in storytelling for situational leadership, then a second group who helped in a knowledge management process. In the second year, we implemented different narrative-powered initiatives within the country, original internal marketing and leadership campaigns led by the leaders formed in storytelling and measured the changes of perspectives of the intended internal audiences. More than 50 leaders were formed in storytelling techniques and prepared to be effective cultural ambassadors and change agents.
