This inspiring tech company has had a big goal since their inception: to shape the future of creative digital outsourcing. Over the past few years, Bunny Inc. has gone through incredible growth spurts with clients, professional talents and employees, and in 2018 the company underwent some important restructuring and expansion of business lines.
And while Bunny Inc. has become a point of reference for their successful work with remote teams, at this junction point their CEO knew it was the right moment to make sure the whole team was on the same page regarding the Brand’s identity and story. Any company that is making something new, in this case, opening up this field of creative services that are outsourced through their platform, well it can be easy to get lost in that world.
So we started our work in 2018, gathering information from the leadership team, processing and debating until we had, in early 2019 a well put together Brand Storytelling Guide. The day the CEO presented it to her team in their virtual Town Hall, when she finished telling their origin story, their characteristics, their vision of the future, all in story terms and interlaced with her own personal journey, her team all unmuted their microphones and clapped and cheered at the same time: understanding their Brand Story and identity in such succinct terms was a happy moment for them, and even so it is only the beginning of everything this company is going to achieve.
You can check out Bunny Inc’s origin story here:
